Tuesday, August 27, 2013

The Future of Fast...

The Saucony Kinvara 4 is finally officially making its way into our Malaysian shores. The media launch event will be held on tomorrow - Wednesday, 28 August 2013, beginning at 9.30am at RSH Malaysia's office. The below shows the agenda of the much anticipated launch and also the press release which I've gotten it first hand.


Kuala Lumpur, 28 August 2013 In conjunction with the largest launch effort by Saucony in the United States, RSH (Malaysia) Sdn Bhd will officially launch the Kinvara 4, the brand’ s 4th generation natural motion running shoes in Malaysia.

Saucony was originally founded in 1898 at Saucony Creek in Kutztown, Pennsylvania and is today’s leading global running lifestyle brand infused with performance, innovation and style that appeal to runners worldwide. Some interesting insights, the name Saucony translated means “mouth of a creek or river” and it was in year 1906 when the Saucony Shoe Manufacturing Company first built its factory, a solid two-story construction along the Saucony Creek. The logo resembles the endless flow of that waterway along with its rocky creek bed which was depicted by the three distinct dots within the “wave” in the logo which represents the “river” mark.

The Kinvara 4 is an upgraded version from its predecessors, which is infused with the latest FlexFilm™ technology by welding a lightweight and highly dynamic flexible film onto the breathable mesh upper that enhances air ventilation while maintaining the structure. Interestingly, there is more FlexFilm™ added to the midfoot and heel area, to give a better framework that secures the foot through all phases of the gait cycle. 

The Kinvara 4 also has improved midsole cushioning technology from ProGrid™ to PowerGrid™, a premium engineered foam that is 15% lighter and 30% more durable than standard EVA foams.  The PowerGrid system is located in the heel landing zone to absorb impact and transmit energy back into the runner’s stride with maximum efficiency and minimal impact. Other features of the shoes include XT-900™ premium carbon triangular rubber pods that are strategically placed on the shoe’s outsole for enhanced durability and exceptional traction. Memory Foam heel pods along the collar add to the ultra-secure ride and a bevelled heel help runners to facilitate a natural rolling movement from heel to toe.

The invited guest speaker of the day for the exclusive media launch is Frank Chong Wei Siong (fondly known as Frank), is Saucony Malaysia’s very first ambassador, who is also a cancer survivor who contracted with a rare form of cancer called Rhabdomyosarcoma that affects the connective tissues and muscles on his left wrist. He will also share his story on how he battled cancer. This will be followed by geometry of strong videos featuring the Kinvara 4, explaining further on features, functions and technologies of the footwear.

As the host of the launch, Mr Manish Sapra, General Manager of RSH (Malaysia) Sdn Bhd will officially unveil the latest line of Saucony – The Kinvara 4, together with three (3) of Saucony Malaysia’s very own Ambassadors, Frank Chong, Jason Tan, and Tan Zijill.

There is an array of colourful Saucony Kinvara 4 collection of footwear and apparel for men and women on display. The footwear display units placed around the conference hall enable the guests to get a feel and touch of Kinvara 4. There will also be a Q&A session where guests will be given the opportunity to pose more questions in getting an even better understanding about the footwear.

The Kinvara 4 is now available for both men and women. The collection retails at RM399 per pair and will be available in September 2013 at Running Lab, Stadium, Studio R and selected Royal Sporting House stores nationwide.

Running Lab
Tropicana City Mall, Selangor

Suria KLCC
Pavilion KL

Studio R
Gurney Plaza, Penang
Mid Valley Megamall, KL
One Utama Shopping Centre, Selangor
Sunway Pyramid Shopping Centre, Selangor
The Mines Shopping Mall, Selangor

Royal Sporting House
Bangsar Shopping Centre, KL
City Square, Johor Bahru
Gurney Paragon Mall, Penang,
One Utama Shopping Centre, Selangor
Paradigm Mall, Selangor
Queensbay Mall, Penang
Gurney Paragon Mall, Penang
Setia City Mall, Selangor

About Saucony: Saucony, a division of Wolverine Worldwide, is a leading global running lifestyle brands that fuses performance, inovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals. Founded in 1898, Saucony continues to inspire runners everywhere with its award winning innovations, including the “Geometry of Strong™, ProGrid™, PowerGrid™ ViZiPRO™ and AMP PRO2™ and apparel. At Saucony, a good day is when we get to run. A great day is when we inspire someone else to run. For more information, go to www.saucony.com
About RSH (Malaysia) Sdn Bhd: RSH (Malaysia) Sdn Bhd is a subsidiary of RSH Limited. Incorporated in 1989, RSH (Malaysia) Sdn Bhd’s principle activities include marketing, distributing and retailing for sports, golf, active lifestyle and fashion products. RSH Malaysia manages multi-brand specialty chains such as Stadium, Samba, Studio R, Royal Sporting House, Why Pay More? and Golf House. RSH Group of Companies consists of Armaan (Malaysia) Sdn Bhd, Ogaan Fashions (Malaysia) Sdn Bhd, Gagan (Malaysia) Sdn Bhd and Prasan (Malaysia) Sdn Bhd, which are retailers of our international fashion labels that include bebe®, Bershka, Zara, Massimo Dutti, Ted Baker, Nautica and Pull & Bear. RSH (Malaysia) Sdn Bhd plays an imperative role in propelling the retail industry forward. We are proud to announce that some of our boutiques were recipients of the Fair Price Shop Awards 2007-2008 and these include several Royal Sporting House outlets as well as Massimo Dutti Bangsar Village 2.

For more information, kindly contact:
RSH (Malaysia) Sdn Bhd
Advertising & Promotions Department
Lot 691, Kompleks Hamodal 5,
Jalan Lagoon Selatan off Jalan Kewajipan,
47500 Subang Jaya, Selangor.
Tel: 03-5123 2668         Fax: 03-5637 0531

Cheryl Lee, Manager Advertising & Promotions (cheryllee@rsh.com.my)
Alice Ang, Executive Advertising & Promotions (aliceang@rsh.com.my)

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